Category Archives: Toys

Retail Chains are Collecting Toys

The holiday season is shaping up to be another battle royale in the toy and games category, with mass chains racking up huge numbers of exclusives, and one chain that used to be a huge toy retailer hitting problems from which it will be difficult to recover.

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Target may be the most aggressive chain at accumulating exclusives.  Earlier this fall it announced that it would field 50 exclusive games in a special program and then this week it announced that it will have a total of 1800 new and exclusive toys this holiday season, according to The Street.

Also this week, Walmart announced that it will have 400 new and exclusive toys for the season, a massive number unless compared with Target’s hoard.  The 400 exclusives is about the same as last year for the nation’s largest retailer.

Hasbro Talking Merger

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Hasbro is in merger talks with DreamWorks Animation, according to Deadline.   If it happens, the combined company would be run by DreamWorks Animation CEO Jeffrey Katzenberg.  Hasbro is the much larger company of the two, however, at least measured by market cap.  Hasbro is worth $7.22 billion, vs. DreamWorks’ $1.91 billion.

Katzenberg has shown a desire to diversify into areas where Hasbro is strong, such as television and consumer products; and for Hasbro, DreamWorks Animation could provide a stronger Hollywood presence and a source of fresh IP for its toys.   

Talks have gotten as far as site visits, according to the report, with Hasbro management and board visiting DreamWorks on separate occasions over the last few weeks.

Valuation may be a problem in completing a deal, as DreamWorks is reportedly seeking a valuation based on its value in January; the company’s stock has been buffeted this year after a weak set of releases including Return of the Guardians, Turbo, and Mr. Peabody & Sherman.

DreamWorks has also been in talks with Softbank and Alibaba about strategic relationships as well, so the Hasbro deal may just be part of DreamWorks’ option-exploring; but if the  goes forward, it would create a new kind of company, with a strong presence in both consumer products, including toys and games (including Wizards of the Coast), and entertainment. 

Solid Gold Godzilla Can Be Yours for Only $1.5 Million

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Only! To mark the 60th anniversary of Godzilla and the new Hollywood flick, Tokyo jeweler Ginza Tanaka is offering this solid gold ‘Zilla.

The statue is nearly ten inches tall and weighs 33 pounds. According to website Fashion Press, Ginza Tanaka is selling golden Godzilla for 150 million yen (US$1.47 million). In case you were wondering, yes, that includes tax.

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